Man’oushe Street, a popular Middle Eastern restaurant that serves traditional, home-styled street food, has revealed the opening of its 13th store location and first Man’oushe Street branch in Al Ain. The opening is the result of a strategic new franchising agreement between Man’oushe Street and Bloom ME Pastries. Present during the opening of the new branch was His Excellency (H.E.) Salim Bin Rakadh Al Amri, Member of the Federal National Council along with senior officials from Man’oushe Street and Bloom ME Pastries. The agreement was signed in April 30, 2015 and is one of the many planned master franchise agreements under the company’s ongoing global expansion initiative.
According to recent industry reports, the UAE’s consumer food service segment, which is valued at USD 8 billion, is poised to witness a steady compounded annual growth rate (CAGR) of 12 per cent for the period of 2012 to 2017. The figures show that segment eagerly thrives in a region that is largely composed of large households–wherein USD 3 billion of the segment’s USD 8 billion comes from the fast food sector. Food industry analysts have shared that growth rate was achieved from contributions of the Chain Middle Eastern Fast Food segment, which posted 5.6 per cent growth and the Full Service Fast Food segment’s growth of seven per cent.
“We welcome Bloom ME Pastries to the growing family of Man’oushe Street franchisees,” said Jihad El Eit, Founder and CEO, Man’oushe Street. “We are confident that the company’s reputation as highly productive and fully efficient unit will play a key role in reinforcing Man’oushe Street’s leading position as a highly preferred dining choice for UAE consumers. We remain steadfast in the move to expand our presence not only in the UAE but globally as well. To date, our ongoing expansion initiative has resulted in the forging of master franchise agreements that will later result in the opening of more than 12 new branches across strategic global locations.”
Man’oushe Street has now grown to nine branches in the UAE, with two new outlets soon to open in Al Ghurair and Jumeirah before the end of the second quarter. In addition, the company’s massive expansion initiative will also lead to the opening of 12 new branches across the Middle East region–six in Qatar and Kuwait and six in Egypt (franchise).
“Man’oushe Street is fast gaining a reputation as a highly preferred dining option in the UAE with its offer of authentic Lebanese street food that is made from fresh, specially selected ingredients. Our recently signed franchise agreement will allow us to open the first Man’oushe Street branch in Al Ain and we are confident that this new store will play a key role in the move to address the growing demand for fast food that is not just a quick meal, but is also freshly and healthily prepared,” concluded Amer Al Sabbagh, Business Development, Bloom ME Pastries